| Web3 Copywriting 101: How to Think about UX in the Onchain Era |
UX Writing |
Replace "gas fees" with "a small network fee" — microcopy is how you make blockchain feel human |
theuxcopywriter.com |
| UX Writing Tips for Simplifying Web3 Onboarding |
UX Writing |
MetaMask's two-step security quiz proves that educational friction can build trust when done right |
Medium |
| SecureSign: Bridging Security and UX in Mobile Web3 |
Mobile Security |
Mobile Web3 faces an impossible tradeoff: maintain security through app wallets and accept 2-3% retention, or sacrifice security for usability |
arXiv |
| Web3 Wallet Security: Essential Best Practices |
Security |
Blackhats now upgrade malware specifically to drain Web3 browser wallets — knowing security best practices is no longer optional |
Immunefi |
| The Wallet Wars: Crypto Wallets as Web3's Security Frontline |
Security |
Every tech revolution stalls until trust catches up — wallets are at that inflection point today |
Hypernative |
| Maximal Extractable Value (MEV) Explained |
MEV |
MEV that is directly detrimental to user experience is bots who frontrun trades — users experience worse price execution without even knowing it |
Chainlink |
| MEV on Solana: Understanding and Protection |
MEV |
Solana is generating ~$500M in MEV for the network — understanding it is critical for any DeFi builder |
QuickNode |
| What Is MEV in Crypto? Protection and Bots |
MEV |
In 2021, a single sandwich attack on Uniswap extracted $254M from everyday users — if classified as theft, it would've been the second largest "hack" that year |
Tatum |
| How to Design Tokenomics: Your Blueprint for Winning |
Tokenomics |
Only ~5% of tokens maintain a price above their TGE listing price after three months — tokenomics design is often why |
Black Tokenomics |
| Economy/Tokenomics Design Framework |
Tokenomics |
Yu-kai Chou's framework bridges gamification and token design — balancing Labor, Skill Leverage, Luck, Tradability, and Liquidity |
yukaichou.com |
| Crypto Discord Marketing: Strategies to Grow Web3 Communities |
Community |
Many crypto servers lose over 80% of joiners within minutes due to poor onboarding — a "start-here" channel and clear CTA fixes this |
Blockchain App Factory |
| The Science of Discord Growth: Building Real Web3 Communities |
Community |
The first 60 seconds determines whether someone becomes a fan or a ghost — segment users into roles with meaningful visibility and utility |
CMO Intern |
| What It's Like Being a User Researcher in Web3 |
Research |
Anonymity is the default for some teams — in Web3, your interview participant might ask you to help with research on their own project |
Georgia Rakusen |
| Understanding User-Perceived Security Risks in Web3 |
Research |
CHI 2024 paper identifying 12 security concerns across four layers of the Web3 ecosystem — blockchain system, DApps, online community, and off-chain |
ACM |
| Web3 and Crypto Global Survey 2023 |
Research |
92% of people globally have heard of cryptocurrency, but only 38% feel adequately compensated for the value they add online — the ownership gap is real |
Consensys |
| Web3 Go-to-Market Strategies: New Approaches and Key Metrics |
Growth |
In Web3, community managers are the new marketers — their ability to build trust and activate grassroots participation can make or break GTM |
Formo |
| A Founder's Guide to Web3 Marketing Strategy |
Growth |
"Crypto people" is not a target audience — get specific before spending a dollar on paid ads |
Formo |
| A Product Manager's Guide to Web3 |
Product |
Airdrop farming and liquidity incentives can make it difficult to tell if you truly have product-market fit — rely on qualitative feedback instead |
Lenny's Newsletter |
| Web3 for Product Managers |
Product |
Your TAM is orders of magnitude smaller — only 16% of Americans own cryptocurrency, so every user counts |
Mind the Product |
| Intro to Push Notification for Web3 |
Notifications |
Push notifications are a missing piece of Web3 — EPNS provides an open, gasless, platform-agnostic communication layer |
Push Protocol |