Taste is not aesthetics. Taste is judgment. Taste is how you decide what is worth building and what is not.


What It Really Means

Most people think taste is about making things look pretty.

High level builders know better.

Taste is your ability to recognize what feels right and what feels off long before the data tells you anything.

Taste is the internal compass that helps you decide:

Taste is not visual.

Taste is discernment.

It is the ability to see the gap between what exists and what could exist.

Taste shapes strategy because it shapes your choices.


Why It Matters to High-Agency Builders

Here is the truth.