The shift from working harder to making your work multiply on its own


What It Really Means

Leverage is what happens when you create something that continues to produce value even when you are not actively pushing it.

It is the difference between effort that stops the moment you stop, and effort that keeps moving even when you walk away.

Leverage shows up in four forms:

  1. Code
  2. Content
  3. Capital
  4. People and Teams

There is also a fifth one that builders often overlook: taste.

Taste amplifies everything you touch. It makes your work travel faster because people trust the decisions behind it.

Leverage is not speed.

Leverage is multiplication.

High performers do not ask how to do more work. They ask how to make each unit of work travel farther and live longer.


Why It Matters to High-Agency Builders

Hard work caps at a ceiling. You can grit your teeth only for so long. Leverage removes the ceiling.

Leverage helps you: